In the modern world, clients looking for a new or used car in the market happen to have several options at their disposal. This makes it necessary for car dealerships to up their game in terms of marketing, if they are to compete favourably. One of the most effective marketing strategies in the contemporary world is the use online marketing to boost car sales. A digital marketing agency such as Dealerbuzz can help your car dealership to achieve the following.
- Search Engine Optimisation
Research has shown that about 30% of those looking for cars to buy will first consult search engines online. This makes Search Engine Optimisation (SEO) such a crucial tool in the online marketing strategy for any car dealership. Clients must first know that your car dealership exists before they make up their mind about buying from you.
A sound SEO strategy involves the assessment as well as the updating of the content on a dealership’s website in to increase its chances of being easily noticed by the search engines and hence appearing at the top of the search results. Other than improving your website copy for search engines, you need to ensure that the web pages make use of the right keywords in order to drive traffic to the site.
- Email Marketing
This can be a very effective online marketing strategy for any car dealership. However, not all emails can be designed to lead to conversions. Research has shown that about 35% of people interested in buying cars prefer getting emails which are tailored to fit their interests. About 28% of the people can only open their mails if there is a mention of a car model or style that they are interested in. This means that email marketing can either work for or against your car dealership. This means that crafting email messages for a target audience must be taken very seriously.
- Content Marketing
This happens to be one of the most popular online automotive marketing strategies because of its effectiveness. It involves churning out informative content in form of blog posts, client testimonials, car reviews and much more. Apart from such content positioning you as an expert in car dealership, it also improves your website’s SEO.
- Social Media Marketing
Popular social media platforms such as Facebook and Twitter aren’t only good for catching up with old friends or sharing the latest hot gossip. Such sites are actually very popular shopping points for people looking for cars to buy. Most people are likely to discuss the idea of buying a new or used car with their friends on social media before making a move. Some directly consult social media pages of car dealerships to see what is on offer.
When using the social media marketing strategy, it would be prudent not to make all your posts about sales all the time. The best approach is to aim at educating as well as entertaining your prospective clients. Inform your audience what technology is new in the automotive industry, post testimonials and reviews from satisfied former clients and sometimes share fun facts regarding the automotive industry.
You can also use the platform to showcase clear pictures of what you have on offer. All these allow you to engage prospective clients in a healthy conversation while responding to any queries that they may ask. This eventually builds trust and hence more sales.