In this digital world where the Internet rules, a site is the best way to share information with the audience and convert them into your customers. Sites act like a client’s portfolio and a source of all your marketing efforts. But in the ever-changing digital world, the trends shift and change every other day. A site that stands on top today may feel outdated a week later. In such a case, revamping the entire site might seem too expensive and time-consuming. So what’s the best way to keep it updated?
Well, here are some tips from experts in web design to keep your site working and efficient in 2018. These latest UX trends will be more than effective when used right. Let’s have a look.
- Design Your Site For Your Audience
Your ultimate goal is to fetch new clients, and your website is the doorway. In your efforts, don’t forget to execute in-depth market research and analysis of who your target audience is. Then design a catchy, informative website that meets their taste and preferences. Different segments of audience would be impressed by different web designs. The perspective of a gamer would be absolutely different from a corporate person. So know who your audience is and then take the first step.
- Offer Personalized Experience to Your Visitors
When we talk about personal experiences, the term has gone through several improvements over the last decade. From automated chatbots to conversational interfaces to live assistance, you can always come up with some new, age-responsive design for your site. It lets you customize the user experience to better suit their needs. You can adjust everything from the font size and color to other design elements.
- Keep It Less Clumsy
A clumsy site is never appealing no matter how useful info it may contain. Put only relevant content, media, graphics, menus, and options to keep the navigation easy for the user. Also, add the necessary items like your brand name, logo, call-to-action, and contact info on the homepage to make it simple for your users to reach you.
- Structure of Your Website
When it comes to the structure of your website, the action panel, content, and navigation panel need to be designed as precisely and cleanly as possible to live up to your users’ expectations and needs.
Content covers all the text on your website, and it needs to be no less than perfect. From the font size to color and choice of font, make sure the text on the entire website is appealing, readable, user-friendly, and precise. Make use of media smartly and keep the headings, subheadings, and titles catchy.
Using bullets and numbering, paragraphs, etc. wherever applicable is another good way to keep the text engaging.
- Navigation Panel
The navigation bar of your site is the place from where the users can access your site. The easier your navigation bar, the more satisfied your user will be. Keep it simple, short, and efficient to access your site and reach different parts of the site.
- Call to Action
This is the part that will bring the conversions so make sure you keep it pretty bold and bright for the users. CTAs guide the users to take necessary actions, be it subscribing to your newsletter, joining a forum, buying something, contacting you, or anything else. Make use of bold and bright combinations to highlight the CTAs. Also, use words that encourage action on behalf of users and keep them short. Time-specific call to actions also works well.
Keep these seven UX trends in mind while designing your website and make the most of your efforts. You can also let professional web design in Auckland come to the rescue and design a unique website as per your needs.